There
have been many arguments for and against the means of communicating
a Brand / product message through the five human senses. Some regard
the necessity of printed POS as being the most cost effective whilst
others may believe in the virtues of touch screens as the modern
way to attract consumer attention. One method is with out doubt
cheaper, but does it offer a greater integrity and commitment towards
meeting customer needs and trends?
At Carters, we aim towards the development of the most cost-effective
solution with out a need to sell our clients an existing off-the-shelf
display system. Our designers are free to explore. Our production
flexible.
| Consider
the senses: |
touch=tester
smell=aroma
sight=visual effects
hearing=non-obstructive direct sound
taste=temptation & demonstration |
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