Hi-Tec: Using water in-store

DESIGN | MANUFACTURE

We love a challenge – and few point-of-sale projects are tougher than making water flow in-store. It can’t leak, it can’t mix with electricity, and it can’t turn green with age. We stopped it doing any of those things, and kept it flowing in a non-stop torrent that showcased the ion-mask waterproofing of Hi-Tec boots and shoes.

This POS unit was so popular, it went global. They even put a unit in a store in Papua New Guinea where it really is wet.

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