Projects for Estée Lauder by Carter Design
Imaginative use of materials and design reinforced the brand values of Estée Lauder’s Lab Series male-grooming products. One tester mirrors the bottle front, the other is derived from a press ad. It shows how we can maintain brand consistency by turning an above-the-line 2-D theme into a 3-D POS concept.
The project mixed MDF with vacuum-forming to produce testers that looked good enough for stores such as Boots and Debenhams.