Estée Lauder: Department store testers

DESIGN | MANUFACTURE

Imaginative use of materials and design reinforced the brand values of Estée Lauder’s Lab Series male-grooming products. One tester mirrors the bottle front, the other is derived from a press ad. It shows how we can maintain brand consistency by turning an above-the-line 2-D theme into a 3-D POS concept.

The project mixed MDF with vacuum-forming to produce testers that looked good enough for stores such as Boots and Debenhams.

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