Abbot Diabetes: Care Security for high-value samples


Some high-value products need to be handled in store by consumers because their size and convenience are crucial to winning a sale. If they’re not secured, however, they tend to walk. The trick is to strike a balance between security and accessibility.

That’s what we did with this double-sided unit for FreeStyle Lite, a small and convenient blood-sugar tester for diabetes sufferers. We secured the sample units on retractable wires. That gave every potential customer a chance to feel how lightweight and easy they are to carry. Sales went up, yet the sample units stayed firmly on the POS.